Remedy had empowered a new team to make sure the company was compliant, and the team wanted to be able to put their best faces forward.
Compliance is an idea that should always be practiced, but ratting out your coworkers isn’t something anyone wants to do. The problem was not really “How can we encourage compliance”, but rather, “How can we make compliance something positive instead of something negative in office culture, and what’s the best medium to do so?”
After a Lightning Talk by a few members from the compliance team, our design team kicked off a How Might We exercise to figure out how to move forward. While the idea of quarterly email blasts was bandied about by the team, I wasn’t sure this was a solution. For starters, Remedy enjoyed a high open rate on internal emails, but an extremely low click rate. I wasn’t sure the emails were being interacted with past a subject scan to make sure the CEO wasn’t messaging. We discussed pamphlets, but it seemed illogical that employees would grab pamphlets from the front desk next to materials meant for visitors. Also, we didn’t want a visitor picking up one by mistake.
Posters were the obvious choice after continuing research. It was agreed to change them out every quarter and to hang them in the employee kitchens next to the company awards.
I pulled in my content manager to discuss headlines, and when we had our concepts I started researching for illustrative inspiration. I chose the multiplied layered stripes to create texture and life on a supposedly dull subject and went with modern photography to encourage discussion.
AB Testing revealed a few tweaks were needed in regards to the placement of the phone number, and size of the headline. I sent the finalized art to the printer, and we hung the posters over the weekend.
Within two weeks, the director of compliance informed me that the department was seeing interest instead of wariness from employees.