Jardiance Cardiologist Messaging Banners
Not only that, the marketers on the Jardiance brand were trying to target a brand new HCP audience to share information about Jardiance. After running some exercises, we decided that banner ads were, in fact, the way to go.
Finally, this was one of my most successful campaigns. When released, we saw an uptick of engagement by 14%, compared to the single digital gains we had seen in the past.