Puma Banner Ads

VIM is a bargain price point clothing and sneaker chain found throughout the five boroughs. When VIM achieved an agreement with Puma, I was given the directive to create some concepts for advertising the brand to place on the website. I created two concepts, and AB tested the ads. The athletic concept was the forerunner, and we ran it for a month. We ended up boosting our online puma sales by 10% and our total puma sales by 22%.

Project Type
Campaigns, Creative Direction, Interactive Design